STORE & MORE

What began as a personal project just for fun grew into a key year long project in the roadmap. I led the entire process - shaping the vision and guiding a cross-functional team to create a dynamic, personalized, and engaging in-game purchase experience that’s both fun and intuitive.

Role

UI/UX Designer at Board Kings.

Led store & offers system from vision to live
Defined strategy and product direction
Collaborated cross-functionally to align needs
Managed all timelines and version drops
Owned all design deliverables: flows, layouts, prototypes, assets, animations, documentations, etc'

Tools

Photoshop, Figma, Miro, Monday,
After Effects, Google Slides, Unity.

Time

December 2021 - December 2022

Goal

Clearer purchasing experience
Dynamic components enabling monetization flexibility (sales, campaigns, segmentation, personalization)
Increased store entrances
Longer time spent in store
Higher store share
Increased revenue

Collaborators

Economy Manager, Monetization Director, Monetization Manager, Product Manager, Art Director, 2D Artist, TechArt Developers, Client Developers, GM.

Results

Store impressions increase by 12%
Store purchases increase by 100%
Store revenue increase by 17%
Other games in Playtika started similar projects
Proved how pure creativity drives resuts
Only positive player feedbacks

Section Title

Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.